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The Consistent Consumer: Predicting Future Behavior Through Lasting Values by Ken Beller
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Skills & Etiquettes
    ISBN
    1419502735
    Item EAN
    2724332725339
    People
    Author
    Ken Beller
    People
    Publisher
    Kaplan Publishing
    Category Type
    Business Skills & Etiquettes
    ISBN
    1419502735
    Item EAN
    2724332725339
    People
    Author
    Ken Beller
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Values are top of mind in business these days and have become especially important in today s challenging marketing environment. But do you actually understand values what they are, where they come from, and why they matter? After reading this book, you will. Because we are entering an era

    Values are top of mind in business these days and have become especially important in today s challenging marketing environment. But do you actually understand values what they are, where they come from, and why they matter? After reading this book, you will. Because we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history, it s never been more important for you to understand what values influence today s segmented populations and how you can best position your products and services to influence these distinct groups

 

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