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The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business by Mary Gehlhar
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793198992
    Item EAN
    2724332725001
    People
    Author
    Mary Gehlhar
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793198992
    Item EAN
    2724332725001
    People
    Author
    Mary Gehlhar
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want

    The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers including newcomers Alicia Bell, Keanan Duffty, and Milly, gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. "The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: -Start-up costs and financing -Legal issues -Business plans Public relations and sales -Marketing and manufacturing -Distribution-trade, trunk, and runway shows

 

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