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The Fashion Designer Survival Guide, An Insider's Look at Starting and Running Your Own Fashion Business by Mary Gehlhar
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793198992
    Item EAN
    2724332818116
    People
    Author
    Mary Gehlhar
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793198992
    Item EAN
    2724332818116
    People
    Author
    Mary Gehlhar
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a musthave for the thousands of talented designers who want to

    The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a musthave for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers including newcomers Alicia Bell, Keanan Duffty, and Milly, gives readers behindthescenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: Startup costs and financing Legal issues Business plans Public relations and sales Marketing and manufacturing Distributiontrade, trunk, and runway shows

 

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