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The Great Tween Buying Machine, Capturing Your Share of the Multibillion Dollar Tween Market by David S. Siegel
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793185998
    Item EAN
    2724332818710
    People
    Author
    David S. Siegel
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793185998
    Item EAN
    2724332818710
    People
    Author
    David S. Siegel
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today's marketers, influencing as much as 20 percent of the $550 billion in household spending by the 8.7 million families in which they live. As part of Generation Y, tweens are the last

    Do tweens have economic power? At 20 million and growing, this group presents a serious opportunity for today's marketers, influencing as much as 20 percent of the $550 billion in household spending by the 8.7 million families in which they live. As part of Generation Y, tweens are the last offspring of the large and powerful baby boom generation and, like their parents, are a market force to be reckoned with. No longer children and not quite teenagers, tweenskids aged 8 to12 yearsare one of the fastest growing market segments for corporate America. With significant influence on household and family purchases, the four key motivating drivers for tweens are fun, freedom, power, and belonging. The Great Tween Buying Machine will demystify the newly discovered tween market using research findings and by discussing product development techniques and the latest marketing strategies in packaging, advertising, and promotions

 

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