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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale by Jeff Thull
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    793195225
    Item EAN
    2724332724899
    People
    Author
    Jeff Thull
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    793195225
    Item EAN
    2724332724899
    People
    Author
    Jeff Thull
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding.

    In The Prime

    A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding.

    In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment.

 

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