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The Principle Of Profit Models
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Economics & Political Sciences
    ISBN
    9783662447130.0
    Item EAN
    2724330362611
    People
    Author
    Guiping Lin
    People
    Publisher
    Springer
    Category Type
    Economics & Political Sciences
    ISBN
    9783662447130.0
    Item EAN
    2724330362611
    People
    Author
    Guiping Lin
    People
    Publisher
    Springer
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and

    This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, the book not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived thAt model.

 

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