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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9783319220079.0
    Item EAN
    2724330356979
    People
    Author
    Pekka Aula
    People
    Publisher
    Springer International Publishing AG
    Category Type
    Business Strategy
    ISBN
    9783319220079.0
    Item EAN
    2724330356979
    People
    Author
    Pekka Aula
    People
    Publisher
    Springer International Publishing AG
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about

    This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

 

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