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Tools For Innovation. The Science Behind The Practical Methods ThAt Drive New Ideas
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780195381634.0
    Item EAN
    2724330357518
    People
    Author
    Markman
    People
    Publisher
    Oxford University Press
    Category Type
    Business Strategy
    ISBN
    9780195381634.0
    Item EAN
    2724330357518
    People
    Author
    Markman
    People
    Publisher
    Oxford University Press
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    It is widely known thAt innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain

    It is widely known thAt innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting thAt science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.


    In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods thAt support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are At the forefront of the interdisciplinary movement to use science to help organizations thrive

 

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