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What No One Ever Tells You About Blogging and Podcasting, RealLife Advice from 101 People Who Successfully Leverage the Power of the Blogosphere byTed Demopoulos
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Broadcasting & Sounding
    ISBN
    9781419584350
    Item EAN
    2724334523650
    People
    Author
    تيد ديموبولس
    People
    Publisher
    Kaplan Business
    Category Type
    Broadcasting & Sounding
    ISBN
    9781419584350
    Item EAN
    2724334523650
    People
    Author
    تيد ديموبولس
    People
    Publisher
    Kaplan Business
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism.  For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.
     

    As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism.  For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.
     
    Blogs and Blogging in business are relatively new, so new that there simply are no rules.  If there were rules, they would be changing and evolving too rapidly to codify.  The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.”  As a result, this topic fits the What No One Ever Tells You series format perfectly!
     
    Despite their “newness,” blogs have rapidly proven themselves in business.  They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means.  Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

 

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