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What Sticks, Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    1419584332
    Item EAN
    2724332817744
    People
    Author
    Rex Briggs
    People
    Publisher
    Kaplan Publishing
    Category Type
    Marketing & Sales
    ISBN
    1419584332
    Item EAN
    2724332817744
    People
    Author
    Rex Briggs
    People
    Publisher
    Kaplan Publishing
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising.

    Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted;

    What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising.

    Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits.

 

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