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Word of Mouth Marketing, How Smart Companies Get People Talking by Andy Sernovitz
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    1419593331
    Item EAN
    2724332818437
    People
    Author
    Andy Sernovitz
    People
    Publisher
    Kaplan Business
    Category Type
    Marketing & Sales
    ISBN
    1419593331
    Item EAN
    2724332818437
    People
    Author
    Andy Sernovitz
    People
    Publisher
    Kaplan Business
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, handson guide.

    Foreword by Seth Godin and Afterword by Guy Kawaski.

    With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable

    Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, handson guide.

    Foreword by Seth Godin and Afterword by Guy Kawaski.

    With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

    Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work.

    Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multimilliondollar advertising campaigns fail to get noticed.

    Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends

 

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